Experiential Design • Production Design • Environmental Graphics • Digital Design
OVERVIEW
Infinity Festival brought together entertainment, technology and creativity for a three-day event in Hollywood. While at Piddle Pops, I worked on the festival across 2022 and 2023, helping carry its visual identity from digital and print into the event space. 
Working closely with the creative producer and production team, I helped shape how the brand came to life through stage graphics, signage and environmental treatments across the venue.
From Brand to Application
Infinity Festival already had a vibrant, gradient-driven identity when I joined the project in 2022. While working closely with the creative and technology producers, I helped translate the visual language into signage and other branded elements that could work throughout the venue.
2022 Directional signage (22in. x 28in.)
2022 Directional signage (22in. x 28in.)
2023 Directional signage
2023 Directional signage
2023 Informational signage
2023 Informational signage
SR Entry Wall (2022)
SR Entry Wall (2022)
SR (2023)
SR (2023)
12ft. x 8ft. SR (2023)
12ft. x 8ft. SR (2023)
2022 gradient vs. 2023 gradient + texture that still incorporated the classic Infinity Festival pink. Typography shifted to more tech and in-motion base.
Stage and Digital Graphics
Across Stages A and B in the venue, panels and conversations ran throughout the festival, requiring screen graphics that could shift between different speakers, moderators and programming. I designed these within Infinity Festival's colorful visual system, keeping information clear while carrying the same visual elements across both stages.
Stage A Hold slide (2023)
Stage A Hold slide (2023)
Stage A Panel slide (2023)
Stage A Panel slide (2023)
Stage B Hold slide (2023)
Stage B Hold slide (2023)
Stage A Hold (2023)
Stage A Hold (2023)
Stage A Panel (2022)
Stage A Panel (2022)
Environmental Design
Infinity Festival's identity extended well beyond the screens and into the venue itself. We wanted to transform the venue lot into an immersive experience that embodied the festival itself. Together with the creative producer, I helped plan how color, signage and branded elements would shape the space, from lanyards and decals to large-format graphics and wayfinding.
After months of planning and production, the spaces we built became more than a backdrop for panels and technology. Between programming, the venue became a place to meet, eat, explore and connect with other creative individuals.
Main lot (2022)
Main lot (2022)
50ft. x 8ft. wall graphic (2022)
50ft. x 8ft. wall graphic (2022)
16ft. x 8ft. wall graphic (2022)
16ft. x 8ft. wall graphic (2022)
16ft. x 8ft. wall graphic (2022)
16ft. x 8ft. wall graphic (2022)
12ft. x 8ft. Entry SR (2022)
12ft. x 8ft. Entry SR (2022)
Entry wall 12ft. x 8ft. (2022)
Entry wall 12ft. x 8ft. (2022)
IF 2023 fence designs
IF 2023 fence designs
IF 2023 fence designs
IF 2023 fence designs
SR, wayfinding and signage (2023)
SR, wayfinding and signage (2023)
Main lot (2023)
Main lot (2023)
Entry IF 2023
Entry IF 2023
Main lot (2023)
Main lot (2023)
Check-in (2023)
Check-in (2023)
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