Production Design • Digital Design • Environmental Graphics • Brand Implementation
OVERVIEW
Produced By Conference brings together producers and creatives from across the entertainment industry for an annual series of panels and conversations. Since 2024, I've returned as part of the core production team, working closely with the event producer to carry the established brand across digital, print and the physical event space.
When the conference moved from the Fox Studio Lot in 2024 to The Commons at Universal Studios in 2025, the new venue brought different design and production needs. From adapting panel graphics to planning environmental signage, my role is ensuring the brand translates consistently across the conference's platforms and spaces.
Brand Implementation
While the core PBC brand remained consistent, elements of the identity evolved across each conference. Following 2024, the palette shifted toward a more saturated blue and vibrant orange, with 2026 making greater use of the existing horizontal logo lockup. As programming and sponsorships changed, I continued adapting content, typography, layouts and logo placement while maintaining consistency within the brand.
22in. x 28in. signage - 2024 PBC
22in. x 28in. signage - 2026 PBC
2024 Lunch Sponsor sign and 2026 Lunch Sponsor sign with adjusted lockup, colors and layout.
Digital Presentation
Much of the conference happens on stage, making presentation graphics a central part of the attendee experience. I designed panel and sponsor graphics around changing speakers, moderators and programming while keeping information clear and visually consistent.
Panel Title Slide
Sponsor and Host slide
Tiffany Taylor Panel
Cynthia Littleton Panel
Print Production
Preparing conference graphics required translating the digital system into print-ready pieces while accounting for vendor and installation requirements. I designed and prepared files with the appropriate color modes, bleeds and margins, including additional clearance for physical sign holders.
22in. x 28in. sign w/1.5-inch margin for 1-inch signholder frames
24in. x 36in. sign w/1.75-inch margin for partial signholder frames
8ft. x 14ft. SR (2024)
8ft. x 14ft. SR (2025)
8ft. x 14ft. SR (2026)
Layouts were reformatted for different sign-holders, with guides accounting for the physical frames. The step-and-repeats were revised annually as sponsorships changed, requiring logo arrangements to be rebalanced within the overall composition while also meeting print and install specifications.
Environmental Application & On-site Production
Moving to The Commons in 2025 changed how the conference graphics worked within the venue, bringing different signage needs and new opportunities for environmental graphics.
2024 Fox Studio Lot
The larger, more distributed studio lot required extensive signage to support navigation and programming across the venue.
2025-2026 · The Commons, Universal Studios Lot
During the site-survey, I suggested introducing window decals as a new use of the space. Working with the event producer, we evaluated placements and measured the available windows before I proposed a 36-inch round format that carried into the 2026 conference.
36-inch round window decals introduced in 2025, continued 2026